The Atlantic

The First Month of Trump’s Campaign Has Been a Doozy

Since a campaign-launch speech four weeks ago, the president has repeatedly turned to racially divisive issues and largely ignored the booming economy.
Source: Jonathan Drake / Reuters

One month ago—exactly 31 days—Donald Trump announced in Florida that he was launching his campaign for president. The launch was something of a sham, as I wrote at the time: He’d been periodically launching the campaign, and its slogan—“Keep America Great”—since even before his inauguration.

Nonetheless, the one-month mark provides a good perspective for considering the president’s reelection campaign so far. Race has been at the heart of his campaign since that June launch, not just in the past week, while Trump has largely declined to focus on the economy, despite its strength. As for that much-touted slogan? It’s barely a blip these days.

If the past month has shown anything, it’s that Trump, instead of campaigning on his administration’s signature accomplishments—cutting regulation, appointing conservative judges, presiding over steady economic growth—seems intent

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