Be more dog

The old adage goes that after a certain length of time, owners will start to look like their dogs (or perhaps it’s the other way around). This simple idea sparked a thought for Gerrard Gethings, and it would eventually go on to become a game sold in shops all over the world. I spoke to the photographer over the phone while he was holidaying in Barbados to find out more about how the project developed.

Many of us will have vague ideas for projects kicking around in the back of our minds that may never see the light of day. The same was true for Gerrard who had been thinking about a canine-human project for some time. So, when the publisher Laurence King approached him with a similar idea, he took the opportunity to finally put the wheels into motion. ‘They gave me this really open brief – and time. They gave me a year to go off and do it, and money…’ he tells me.

Originally conceived as a book by Gerrard, it was the publisher who wanted to create the memory