Capital Leader
On a fiery june evening, start up accelerator GSF organised a tete a tete with Tej Kapoor, the India Managing Director of Chinese investor firm Fosun RZ Capital. But it wasn't a private conversation between two people. Many start up founders started trickling in at the Bombay Sandwich Company, a new cafe in Gurgaon, the venue for the discussion.
Rajesh Sawhney, Co founder of food tech firm InnerChef, which owns the cafe, ordered for a round of cutting chai. He sat in one corner explaining his mission. "Sandwich is a very exciting category. We have an alternative vision of sandwich from Subway," he says. "Subway is a mayo sandwich; we are a chutney sandwich. Our vision is to take Bombay to the world. The market looks very large."
Gurgaon is a good test market for such a cafe residents are early adopters of new trends, and are willing to pay more for a better experience or trying out new concepts. All this is good news for start ups. Only a few days back, Sawhney posted on LinkedIn: "Gurgaon could become the No.1 start up hub of India soon."
"I know that this will startle my friends in Bangalore, but I am seeing so much action here. Innovative start ups are sprouting in
