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    Will the Democratic presidential primary debates be a boom or bust for TV news?

    by Stephen Battaglio, Los Angeles Times Jun 20, 2019 5 minutes

    The start of the 2020 race for the White House means the return of one of TV's biggest and unlikely hits of recent years - the presidential primary debates.

    Once appointment viewing for political junkies and C-SPAN addicts, the face-off between contenders for their parties' nominations became an unexpected ratings bonanza four years ago.

    The first meeting of the Republican candidates on Aug. 6, 2015, in Cleveland was watched by 24 million viewers on Fox News, the biggest audience in history for a cable news program and the most ever for a primary debate on any network. The GOP showdown that aired a month later on CNN was not far behind with 23 million. Rates for 30-second commercial time on the events surged into the low six figures, more than 10 times the typical price

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