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    USC and United Airlines reach deal on Coliseum field naming rights

    by J. Brady McCollough, Los Angeles Times Jun 07, 2019 2 minutes

    LOS ANGELES - The Los Angeles Memorial Coliseum will not bear a new name that includes a corporate sponsor, but its field will.

    The University of Southern California and United Airlines announced a new agreement Friday that names the field at the historic landmark "United Airlines Field at the Los Angeles Memorial Coliseum." The deal will go into effect in August.

    Under the terms of

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