Right Fit
This January 47,000 runners participated in the 16th edition of the Tata Mumbai marathon. That was a 22 per cent rise from last year, thanks to rising interest among people in fitness and healthy living. Mumbai marathon is not alone. Several big and small running, walking and cycling events across the country now draw huge crowds. Last year alone, India saw around 500 half marathon (21.1 km) and marathon (42.2 km) events along with many small distance runs, according to Indiarunning.com, an online community that curates running events in India.
As India runs, jumps and hikes, the sports and fitness wear segment is opening up fresh opportunities for investors and entrepreneurs. While Adidas (including Reebok), Puma and Nike lead the organised part of the Indian sportswear market, there are others too. International brands Asics and Skechers set up shop in India a few years ago; Denmark based Hummel launched its Indian operations early last year; and American brand Under Armour arrived this year.
"Awareness around healthy lifestyles is increasing ," says Abhishek Ganguly, Managing Director, Puma India. "Also, many people are approaching sports both professionally and for
