‘A cavalier approach’: Experts urge the companies behind brain wearables to rein in their claims
Some companies say their brain-zapping headsets can enhance memory, help you lose weight, or even address serious medical conditions. Experts are urging them to rein in those claims.
Enhance your memory. Boost your mood. Lose weight more easily. Learn golf, CrossFit, or the clarinet faster.
Or even: Regain more independence, despite a neurodegenerative disease. Or start recognizing family members, despite dementia.
“For example: 82 years old lady started last week, after using Bellabee’s [headset] for only 3 weeks, once again recognizing her family members,” the makers wrote in an update shared on their IndieGoGo page.
The claims come from companies in the booming business of direct-to-consumer brain wearables. Some of the devices deliver zaps of
