What Apple can learn from the iPhone XR’s success
Apple no longer breaks down iPhone sales by model, so we have to rely on third-party data to see which models are selling best. During its earnings call in February, Apple only said that the iPhone XR was its most popular model, but didn’t give any indication of what that means.
A new report from may give us a better idea. It states that the iPhone XR alone accounted for 38 percent of iPhone sales in the U.S. during the first quarter of 2019. The iPhone XS and XS Max make up another 21 percent combined (leaning heavily toward the XS Max), and the four older models (7, 7 Plus, 8, and 8 Plus)
