The Groups Bringing Forum Culture to Facebook

Over the past few years, thousands of groups with nonsensical names have cropped up all over Facebook. You’ll find these groups tagged in the comments section on articles, photos, and videos, and in other groups. Their names read like comments themselves: “I’m disappointed, but I still love you,” “Is this a bootlickers fetish convention?” and “this post mugged and murdered my parents in an alleyway.” They’re called tag groups, and they have taken over Facebook.

Earlier this month, Facebook CEO Mark Zuckerberg took the stage at the company’s annual developer conference to declare that the company would to focus on one product: groups. are already participating in groups, according to the company, and Zuckerberg reiterated again on that Facebook believes its future is as a network of small communities. “We’re focused on building the digital equivalent of the living room, where you can interact in all the ways you’d want privately—from messaging