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  • Los Angeles Times

    Dodgers hope to bolster bottom line by cutting out ticket brokers

    by Bill Shaikin, Los Angeles Times May 11, 2019 8 minutes

    LOS ANGELES - The day after the Los Angeles Dodgers clinched the National League West championship last October, the team issued a news release.

    "The Los Angeles Dodgers announced sellouts for all possible National League Division Series and National League Championship Series games at Dodger Stadium," the team said. The Dodgers advised fans without tickets to buy from "trusted team partners on the secondary market."

    However, on the day before the Dodgers played their final home game of the NLCS, the Dodger Stadium scoreboard advertised tickets for sale: "Game 5 Tomorrow at 2:05 p.m. Tickets starting at $22."

    On the Dodgers' website, $22 tickets were offered in eight seating categories, with tickets at various prices in about three dozen seating categories. The previous day, those $22 seats were priced from $98 to $112 - along with a $100 standing-room ticket, no seat included.

    The situation marked an awkward conclusion to the first season in which, largely unknown to fans, the team controlled much of the secondary ticket market.

    The Dodgers had stripped brokers of their ability to buy season tickets, with the team betting it could make more money by cutting out the middle men. Four brokers filed a joint lawsuit against the Dodgers, alleging the team had reneged on its promises. And, after the Dodgers realized they had set prices on the resale market

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