Books: The Great Indian(S) Election
While Singhâs book contains insider anecdotes, readers would gain from Cheeseman and Klaasâ handbook of electoral fraud.
The greater reliance on data and new forms of communication in India's electoral campaigns has created a cottage industry of political consultants and data experts who lend their services to political parties and candidates, mapping constituencies and helping them target voters through these new tools.
Shivam Shankar Singh, a data analyst and former BJP campaign analyst, provides an insider's account of digital campaigning in India.
In seven chapters,
