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    Will Displaying Drug List Prices In Ads Help Lower Costs?

    The government wants consumers to have sticker shock about drug prices. A new rule requires list prices be displayed in TV ads. Patients advocates are not sure it will do much to lower prices.
    by Selena Simmons-Duffin May 08, 2019 3 minutes
    Alex Azar, secretary of Health and Human Services, announced a new rule requiring drugmakers to publish drug list prices in TV ads.

    The Trump administration moved forward on Wednesday with its plan to lower prescription drug prices by requiring drugmakers to display the list price "in a legible textual statement at the end of the advertisement."

    Secretary of Health and Human Services Alex Azar said today that when it comes to changing prescription drug prices, "putting prices in TV ads may be the most significant single step any administration has ever taken." But patient advocates are

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