NPR

Can Musicians Avoid Commercial Pressure And Still Make A Living? WILLS Is Trying

Will Johnson is a successful producer and songwriter who found himself questioning the music industry and his place in it. So this time, he's trying a business approach from the world of fine art.
For his latest work as WILLS, songwriter and producer Will Johnson is turning to arts foundations for funding.

Will Johnson has seen some things.

"A couple years ago I got approached by these, like, Silicon Valley dudes," the musician says,"and they basically were like, 'Yo. We have created a formula to make a for-sure No. 1 hit.' Literally."

Johnson, who releases music under the name WILLS, did not get involved with those Silicon Valley dudes. They approached him because he was already a successful songwriter with a publishing deal that had him co-writing with Grammy-winning names. That's his voice on the song "Pika," from Flume's Skin, which won best dance/electronic album in 2017.

WILLS' publishing situation was a good one. But, he says, "I've never worked with a producer who's just, like, a black dude. All of those co-writes are always like, 'I'm asking you to lend your voice, your vocals, to this beat that I made. And I'm, like, some white dude from the Internet that you've never met.' "

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