Condiments are hot again, thanks to millennials and their penchant for sauces
CHICAGO - Heinz has long been the undisputed king of ketchup, with Hunt's a distant runner-up and falling farther behind.
But as millennials and their flavor-seeking taste buds drive growth in condiments, the underdog is putting up a fight.
Chicago-based Conagra Brands, which makes Hunt's, is rolling out a revamped all-natural ketchup, premium barbecue sauces and new lines of hot sauces, flexing its muscle in a category it largely has ignored for years.
Meanwhile Kraft Heinz, co-headquartered in Chicago and Pittsburgh, is asserting its dominance on the condiment shelves with a line of mashups including Mayochup (mayonnaise and ketchup), Mayomust (mayo and mustard),
