Consumer Confidential: Looking for new glasses? These companies are focused on disrupting the eyewear market
LOS ANGELES - The eyewear industry, dominated by a handful of major players bent on stifling competition, is ripe for disruption.
It turns out that a number of ambitious start-ups are seeking to do just that, with California being a particularly fertile breeding ground for innovative approaches.
As part of a series of columns looking at the eyewear industry, I've already written about Los Angeles-based Lensabl and online glasses store Zenni Optical, based in Novato, Calif., north of San Francisco.
Here are a few other companies worth checking out, with products that range from dirt-cheap to high-end. Each is trying something new, with hopes of reinventing how people buy frames and corrective lenses.
And remember, in all cases you'll need to get your prescription first from a bricks-and-mortar optometrist, and there's a good chance you'll need that person's help in getting mail-order glasses to fit right. Most optometrists will do it for free.
Pixel Eyewear, based in Culver City,
