Entrepreneur

Allbirds' San Francisco HQ Celebrates the Past But Looks to the Future

The historic building has been given a fresh makeover by the eco-conscious footwear brand.
Source: Adam Friedberg
Adam Friedberg

may be only three years old, but the San Francisco–based footwear brand is all about the -- at the company and beyond. The company uses 90 percent recycled packaging, which has cut down on waste by a third since its introduction in 2017. Allbirds’ signature material is merino wool, a sustainable option produced year-round by the namesake sheep breed. And the company, products, and sustainability initiatives, a street-address placard from the 19th century hangs on the wall, reminding them of their work space’s history -- even as they build a brand with its eyes on the future. 

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur2 min read
The Loss That Changed My Company
When I was 17, I founded a company to save police officers’ lives. We distribute and manufacture body armor and other protective equipment. And yet, I will admit: For the first eight years, this work felt abstract—like watching war unfold on the nigh
Entrepreneur7 min read
How to Sell a Thing Nobody Likes
In 2021, when Tom Rinks was asked to rebrand an oral care company, he had a few thoughts: The name sucked, for one. The market looked impenetrable. And the product was boring as hell. It was right up his alley. Rinks is an unusual guy, with an even m
Entrepreneur2 min read
‘I Won’t Make That Mistake Again!’
When Shizu Okusa decided to start a new business, she knew where to find the best guidance. “I wanted to reverse engineer everything I did wrong in my last company,” she says. Raised on a farm in Vancouver by Japanese immigrants, she’d founded a cold

Related Books & Audiobooks