NPR

Netanyahu's Tough Election Campaign Approach Appears To Channel Trump

The Israeli leader and his Likud party are waging a mudslinging campaign on social media, taking a page from the prime minister's close ally President Trump in style and substance.

Israeli Prime Minister Benjamin Netanyahu is waging a mudslinging re-election campaign on social media, channeling his close ally President Trump in style and substance.

Netanyahu is known not to use a cellphone personally, so there is no Trump-style improvisational tweeting. But as Israel's April 9 elections approach, and Netanyahu faces a formidable challenger and on corruption charges, his young campaign advisers are churning out a steady supply of memes and video clips on Instagram, Facebook, Twitter and YouTube to boost his profile — of followers.

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