Masahiro Moro
Mar 29, 2019
2 minutes
Alisa Priddle
We are moving away from a commodity discount brand to a more emotional and premium style. We strive to provide a great car with beautiful design, craftsmanship, and driving dynamics. We are working with dealers to provide a better customer experience, upgrading facilities, and we changed the marketing strategy, new campaign, and digital focus, all to make Mazda an emotional brand rather than just a functional, rational
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