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  • Los Angeles Times

    Lyft's public market debut will put its kinder, gentler image under a microscope

    by Johana Bhuiyan, Los Angeles Times Mar 30, 2019 4 minutes

    Lyft has worked hard to build a kinder, gentler image since its founding in 2012, when it was just a small group of drivers in San Francisco with fluffy pink mustaches adorning the grills of their cars.

    It has offered its contractor workforce free bank accounts, discounted repair services and near-immediate access to earnings - perks intended to keep drivers happy without providing all of the protections or benefits of traditional employment.

    So when the ride-hailing firm began trading on public markets Friday, Lyft sought to put out the message that it isn't just its engineers and executives who will be richly rewarded - it's the drivers, too.

    Well, some of them.

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