America Is Too Glib About Breast Implants
The procedure is expensive and invasive. So why is it sold with jokes?
by Amanda Mull
Mar 27, 2019
4 minutes
If you’ve commuted in an American city in the past decade, you’ve probably seen some kind of cheeky ad for affordable, accessible breast implants. A young woman comparing tangerines to grapefruits has greeted subway riders in New York City for the past several years. A giant close-up of cleavage promising “a gift you can both enjoy” loomed over streets in one Utah town in 2007. Almost a decade later, a California billboard reminded women that size matters.
Boob jobs have been in American popular culture since the 1980s, when laws changed to allow plastic surgeons to advertise and credit cards
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