The Atlantic

A Sea Change in Plus-Size Fashion

A new clothing line from the retailer Anthropologie portends more options for an underserved market.
Source: Edward Berthelot / Getty

On Friday, the Philadelphia-based clothing retailer Anthropologie did something that would have been nearly unthinkable for an aspirational brand even a few years ago: It added a plus-size clothing line. The collection, which is now available online and in 10 of Anthropologie’s biggest stores, arrived complete with a New York City launch party, the support of plus-size social-media personalities, and plenty of sun-drenched photos. In other words, the launch was just like any major launch for an American fashion company. And that’s exactly why it’s so different.

I’m excited about Anthropologie’s new line in a way that is, frankly, not journalistic. I’ve worn plus-size clothing my entire adult a size 14 or above. The past decade of fashion has given those women little evidence that things would materially improve, with most plus-size options still occupying fashion’s cheapest, most poorly made tier, and few high-quality options available beyond the simplest basics. But the new Anthropologie line has items that are interesting and fun. The garments are vibrant, like the striped, sailor-necked dresses and mustard-colored skirts with detailed embroidery.

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