The Atlantic

Fashion Has Abandoned Human Taste

Stores are stocked with copycat designs. It’s a nightmare.
Source: Shein

As best as I can tell, the puff-sleeve onslaught began in 2018. The clothing designer Batsheva Hay’s eponymous brand was barely two years old, but her high-necked, ruffle-trimmed, elbow-covering dresses in dense florals and upholstery prints—bizarro-world reimaginings of the conservative frocks favored by Hasidic Jewish women and the Amish—had developed a cult following among weird New York fashion-and-art girls. Almost all of her early designs featured some kind of huge, puffy sleeve; according to a lengthy profile in The New Yorker published that September, the custom-made dress that inspired Hay’s line had enough space in the shoulders to store a few tennis balls.

Batsheva dresses aren’t for everyone. They can cost more than $400, first of all, and more important, they’re weird: When paired with Jordans and decontextualized on a 20-something Instagram babe, the clothes of religious fundamentalism become purposefully unsettling. But as described in that from , what happens at the tip-top of the fashion hierarchy rains down on the rest of us. So it went with the puff sleeve. Batsheva and a handful of other influential indie designers adopted the puff around the same time, and the J.Crews

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