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    TESLA’S ONLINE-ONLY SALES APPROACH COMES WITH BIG RISKS

    Mar 09, 2019 3 minutes
    Image: David Zalubowski

    When Gary Bornstein spent $52,000 for a Tesla Model 3 last summer, he did it without taking a test drive or even seeing the car that he now owns.

    The Long Island, New York, financial consultant did his research and ordered the car online, a process that Tesla CEO Elon Musk is gambling on being attractive to many more buyers in the future.

    Musk last week announced a radical change in Tesla’s business

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