Your Health Data Are a Gold Mine for Advertisers
In the hospital and at home, illness data can be lucrative.
Hospitals across the nation are piloting voice-enabled smart speakers in patients’ rooms, including Cedars-Sinai Medical Center in Los Angeles and Boston Children’s Hospital. These institutions are hoping that smart speakers will make patients more comfortable, help staff stay organized, and, in some cases, keep people out of hospitals and emergency rooms altogether.
Early results are promising, but health-care providers are still figuring how to protect privacy once smart speakers know our intimate medical details. Searching online for medical help, even for common ailments, already
