Entrepreneur

Silent Bob Is Now a Legitimate Ganjapreneur

Kevin Smith details how he and Jason Mewes have turned their iconic characters into a budding business.
Source: Albert L. Ortega | Getty Images
Albert L. Ortega | Getty Images

Life really does imitate art. In his 1994 indie film writer-director Kevin Smith introduced the characters Jay and Silent Bob -- two guys who spent all day peddling weed outside a New Jersey Quick Stop. Smith himself played Silent Bob; his childhood pal Jason Mewes played Jay. The characters would return in many of Smith’s movies…and environment later, the duo are getting their own legal brand, Jay and Silent Bob’s Private Stash. Manufacturing-and-distribution company Chemesis International is to thank for it: The company initially approached Smith, who was more than enthusiastic to finally become a real-life .

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