Hero, Zero
January 2003. I’m talking with a senior auto industry analyst about Carlos Ghosn. “If it was announced Ghosn was about to take the top job at Ford,” he muses, “it would add $10 billion to the value of the company.” He pauses just long enough to ponder a pile of greenbacks larger than the GDP of several small Caribbean countries, then delivers the punchline: “Overnight …”
Ghosn became
