NPR

Freckled Model In Zara Ad Sparks Outcry On Chinese Social Media

Her unretouched face set off a heated debate about beauty standards — and whether freckles are uglifying.
The freckles on the face of model Li Jingwen, visible on this digital ad for Zara, started a conversation on Chinese social media that had 500 million views.

A makeup ad campaign featuring a freckled Chinese model has sparked a debate about beauty standards in China.

In a lipstick advertisement from the Spanish fashion brand Zara, launched on Weibo, the Chinese equivalent to Twitter, on February 15, a 25-year-old Chinese model named Li Jingwen

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