Freckled Model In Zara Ad Sparks Outcry On Chinese Social Media
Her unretouched face set off a heated debate about beauty standards — and whether freckles are uglifying.
by Yuhan Xu
Feb 21, 2019
2 minutes
A makeup ad campaign featuring a freckled Chinese model has sparked a debate about beauty standards in China.
In a lipstick advertisement from the Spanish fashion brand Zara, launched on Weibo, the Chinese equivalent to Twitter, on February 15, a 25-year-old Chinese model named Li Jingwen
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