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  • Los Angeles Times

    How Michael Jordan became a brand

    by Ronald D. White, Los Angeles Times Feb 15, 2019 2 minutes

    Michael Jordan remains the OG signature shoe king 16 years after his last NBA game and 21 years after his last championship.

    His Air Jordan brand, introduced by the Chicago Bulls superstar in 1984 and launched by Nike in 1985, created the basketball sneaker branding market. In fiscal 2018, Nike revenue from the Jordan Brand line hit nearly $2.9 billion,

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