More than a label
Feb 08, 2019
3 minutes
To Will Valverde, Fairtrade is not just about certification. It is a comprehensive system that helps coffee-producing communities build their knowledge, skills, and production capacity.
“The consumer will buy a product because they want to help the farmers. But at the same time, they want to have a good quality product they can buy all the time,” Will says.
“As part of our commitment to the industry, we are working
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