The World-Record Instagram Egg Is Going to Make Someone Very Rich

Last week, a staffer at Need to Impeach, an organization that advocates for the impeachment of Donald Trump, received an outrageous proposal via email. Jerry Media, the viral marketing agency famous for promoting the ill-fated Fyre Festival, was now working in an unofficial capacity with the anonymous creator of the World Record Egg, and the company was hoping to broker a deal between the nonprofit and the egg.

Over the past few weeks, the egg has become an . On January 13, the became the most-liked Instagram photo of the same egg with a progressively larger crack, suggesting something inside. In a slide deck, Jerry Media proposed that the egg crack to reveal the words as Trump popped out and did the chicken dance. The agency even created a short animated video demonstrating the stunt.