Should Apple have its own search engine?
In a recent interview with Axios on HBO, Apple CEO Tim Cook was made to answer a very uncomfortable question. He was asked how he squares taking billions of dollars from Google to make it the default search engine for Safari (both on Mac and iOS) with his company’s stance on privacy. Google is certainly not the only company that trades in monetizing your online activity, but it’s one of the biggest. And Google’s search is far from achieving the level of data privacy that Apple demands of its products and services.
Tim’s answer was honest, if not satisfactory.
“I think their search
