Los Angeles Times

Matthew McConaughey, Seth Rogen, Olivia Wilde films added to SXSW Film Festival lineup

The past few years have been especially strong for the South By Southwest Film Festival. Having established itself as a home for breakout comedies including "Bridesmaids" and "Knocked Up," SXSW expanded its hit-making track record last year as the launching pad for "A Quiet Place" and "Ready Player One."

But the more audience-friendly commercial bent to their programming also serves as a way to spotlight the festival's longer running mission of showcasing offbeat independent films, as seen in the festival's feature film lineup announced Wednesday.

"Us," Jordan Peele's follow-up to his Oscar-winning "Get Out," was previously announced as the festival's opening night film and remains the big-ticket item. Other high-profile titles range from "The

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