What Netflix Is Learning From the Massive Success of <em>Bird Box</em>
The streaming service’s surprise hit connected with audiences despite middling reviews and a glut of Christmas content to compete with.
is one of those movies that doesn’t stand up to the barest amount of scrutiny. If you were to pause the film on Netflix, where it is streaming now, and ask a basic plot question—such as “How does every character guess that a nondescript home exists as a safe zone from the movie’s ongoing apocalypse?”you might struggle to come up with a good answer. How do thetitular birds stay in their box even after the protagonist Malorie (played by Sandra Bullock) capsizes into a river while holding on that flooded Twitter in the weeks after the film’s December 21 wide release were largely about wearing blindfolds.
