Maxim

BEETHOVEN 2.0

hen it comes to the history of rap music, cities like New York and Los Angeles have produced a preponderance of the genre’s biggest stars. But Atlanta has played a unique role in the explosion of hip-hop, one that’s equally influential to its national and international success. Names like OutKast, Young Jeezy, Ludacris, Lil Jon, Childish Gambino, Usher, T.I., and Migos are just a few of the stars to have emerged from the city, but Zaytoven, perhaps the most interesting of the group, is only now finding deserved recognition as a pioneer of the Southern style of hip-hop he helped create, called trap.

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