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  • The Atlantic

    The Great Illusion of <em>The Apprentice</em>

    Even more than wealth, the reality-TV show promised its viewers accountability.
    by David Frum Jan 06, 2019 2 minutes
    Source: Chip East CME / HB / Reuters

    I’m a Cabernet-sipping coastal elitist, so of course I never watched The Apprentice at the time it aired. But after Donald Trump emerged as the Republican front-runner in the summer of 2015, I decided I’d better look at him through the eyes of his many fans.

    I thought back to those bouts of reality TV after reading Patrick Radden Keefe’s of the television producer Mark Burnett in. Burnett, of course, was the creator of . The profile offers a sardonic behind-the-scenes look at how Burnett’s show created a fake Trump in place of the real one. Here’s the paragraph that has everyone talking.

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