Harald Krüger
Dec 28, 2018
3 minutes
Alisa Priddle
“The 3 Series will always be the heart of the brand. The sporty sedan is selling well across the globe.”
Harald Krüger is tasked with overseeing a transition from diesels to electrified cars while establishing BMW as the most successful luxury vehicle brand. That includes getting back its Ultimate Driving Machine mojo. We talked to Krüger, BMW’s CEO and chairman of its board of management at the Paris auto show in October, where BMW unveiled the
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