NEW RULES: MOBILE GAME INDUSTRY ADOPTING NEW STRATEGY
2018’s biggest gaming titles revealed evolutions in the iOS mobile gaming market. From subscriptions and intellectual property to ad revenue and cross-platform promotions, take a closer look at the changing gaming landscape, and see what the future holds for the industry.
THE BIGGEST YEAR
Whether you consider yourself a hardcore Fortnite player or you just enjoy a game of Candy Crush from time to time, it’s hard to deny that 2018 has been an incredible year in the world of mobile gaming. This year, more than 2.3 billion of us have tapped, shook, and flicked our smartphones and 46% of us - 1.1 billion - have spent money paying for premium add-ons. That’s not all - for the first time ever, we’ve helped mobile gaming take over desktop and console gaming, with tablet and smartphone gaming increasing more than 25% and adding an eye-watering $70.3 billion to the coffers of big names and independents.
Interestingly, it’s not just the United States and Western markets that have. European markets are catching up, too, with Germans spending close to $5 billion this year on iPhone and Android games, .
