A YEAR OF DATA SCANDALS
WHY APPLE IS SETTING A SHINING EXAMPLE ON USER PRIVACY
“The truth is, we could make a ton of money if we monetized our customer – if our customer was our product. We’ve elected not to do that.”These words, quoted by Recode, were uttered by Apple CEO Tim Cook in March as he explained the privacy-first focus of his company’s business model. It’s a stance from which many other tech titans evidently could have learnt this year, with the likes of Facebook and Google having become engulfed in a quick succession of data-leaking scandals.
VEERING FROM ONE DATA CRISIS TO ANOTHER
Cook was actually speaking in an in the wake of the Cambridge Analytica scandal, which
