<em>Crazy Rich Asians</em> Tanked in China—But That’s Okay
Despite the odds, the romantic comedy was already an enormous success in the United States, from a critical, commercial, and historical perspective.
As the film industry moves more and more toward over domestic ticket sales, genres such as dramas and have begun to die out. Major studios, focused on billion-dollar grosses that can move stock needles, mostly make big franchises instead. One of the best examples of that shift is Disney to make a sequel to its 2009 smash hit because of the lack of wider merchandising opportunities—even though more than $300 million on a $40 million budget. Romantic comedies, the thinking goes, are
