A ‘STARTER FOR TEN’ - the new XC Franchise?
“If ever there was a franchise where split ticketing should be mandatory it’s CrossCountry.”
The story so far
What do Oxford, Newcastle, Birmingham, Leeds, Nottingham, Sheffield, Edinburgh, Plymouth, Aberdeen, Exeter, Bristol, Derby, Lancaster, Reading, Preston, Stoke-on-Trent, Cardiff, Coventry, Dundee, Leicester, Durham, Manchester, York, Southampton, Bournemouth, Glasgow and Cambridge have in common?
They are all university cities, and are all served by the CrossCountry (XC) passenger franchise that is due for renewal in late-2019.
While some passengers who currently use XC services have lots that is positive to say about their journeys, there is an increasing level of negative customer experience. There is also emerging evidence that suggests the recent stalling of rail passenger growth (in 2017/18 ticket sales dropped by 1.4%) is at least partly because of the railways not meeting customer expectations and service demand.
It used to be XC reached most of the main hubs and stations on the UK rail network. XC also has a uniqueness in that it does not, and never has, operated any stations on the network. Consequently, you won’t find XC staff on stations to help you with your enquiries, at least unless you are on the platform and an XC service happens to be present.
It’s just one of many examples of things that over the course of the franchise have not helped passengers or indeed the current franchisee, Arriva.
Background
To understand where things are now a historical perspective about the early days of XC after Privatisation is needed.
Virgin obtained the XC franchise in late-1996 and started to run services from early 1997. Initially, Virgin had to rely upon Class 47s with rakes of seven Mk2 coaches that formed the backbone of its SE/NW/NE services, and mainly IC125s forming the SW/NE services.
Other traction available at the time included Class 158s and Class 86s. In those early days, the XC franchise did not include east-to-west routes from Birmingham to Stansted Airport, and Nottingham and Cardiff.
Richard Branson’s brave new Virgin Trains world, as it was in those early days, set out plans to ‘transform’ the customer offer of XC services.
I recall catching a southbound Manchester/ Bournemouth service one day at Leamington Spa and
