Doing business down Art Street
‘Although all of my work is done on the street, I could in no way be classed as a traditional street photographer.’
You have a very artistic approach to photography, but you’re making it work on a commercial level. How do you do that?
Brett Canet-Gibson: It’s interesting you say that because for years, whenever I shopped my folio around to clients, people said, ‘Brett, you’re very arty.’ It took me years to take that on board as a good thing. I tried to temper-down my work.
Three years ago I flipped it on its head by going out to create the work, then seek the client. Now maybe 80 percent of the time, instead of fulfilling a client’s visual brief, I shoot images, then find avenues to get them out
