ALL-IN-ONE ITALIAN

SWM is back in business through a somewhat complex series of moves best understood if you take it back a bunch of years. The quick version looks something like this: BMW bought Husqvarna and invested a heap of money in a new factory in Verase, Italy, but the Germans just couldn’t sauce that pie. They made a couple of decent models but they made some real shitters, too. While the brand did see growth, BMW bailed and declared that in the future the“focus of the realignment will be on urban mobility and e-mobility”. They sold on to KTM, who moved all manufacturing from Italy back to Austria where it became largely a white KTM.

This left the state-of-the-art factory in Verase sitting idle and a heap of workers without jobs. There were some seriously pissed-off Italians left behind and they resolved to do something about their