FAT’S BACK BABY!
When the Fat Boy landed down under way back in 1990, there were a few sniggers about that name. You have to remember that was 28 years ago — yes, we know — and there were plenty of blokes known for a second helping of Christmas pudding rusted on to the H-D shield. Would they get the subtlety of the gag?
Well, the resounding answer was and remains “yes”. In fact, the bike went on to become the brand’s best seller in Australia for most of that time. Yep, it sold like high-cholesterol hotcakes.
There was a good reason for all that because the Fat Boy strategically repositioned the H-D phenomenon. It was all about toughness. From the cast-solid wheels to the muscular masculine lines, the bike screamed Alpha Male and a lot of blokes like that sort of thing.
Designed by stylists and family patriarch Willie G. Davidson and Louie Netz, the Fat Boy’s defining characteristic was those
