Macworld

It’s time for Apple to take a new approach to product releases

f0035-01

We’ll fix it in post.” It’s a longstanding joke in the podcast community—when somebody flubs a line or misspeaks during recording, we just kick the can down the road and repair it in editing. (For shows that actually do editing, anyway.)

But lately it’s started to seem like a more common occurrence across the tech industry, and even Apple’s jumped aboard the train. We’ve seen a number of places where Apple announced a particular feature shipping in a product—whether it be a

You’re reading a preview, subscribe to read more.

More from MacWorld

MacWorld4 min read
Apple TV Deserves A Better Operating System Than TvOS
Year after year, one Apple operating system ends up getting short shrift when the company announces its annual updates at the Worldwide Developers Conference. While iOS, macOS, and iPadOS all show off their shiny new features, an overlooked sibling i
MacWorld2 min read
Sorry, You’ll Never Be Able To Drive An Apple Car
According to a new report from Bloomberg citing “people with knowledge of the matter,” Apple is scuttling its long-running electric car project and will shift many of the employees over to its generative AI work. The Apple Car, code-named Project Tit
MacWorld4 min read
We Haven’t Seen The Last Of The Apple Car
Adieu, Project Titan, we never knew ye. But while Apple’s ambitious car project may have been left in the dust, that doesn’t mean it wasn’t a valuable experience, nor does it mean that it doesn’t continue to pay some dividends for the company. After

Related Books & Audiobooks