Macworld

Apple’s Chicago Event: Winners and losers

Apple’s media event in Chicago was unique, from the venue to the laser focus on a single topic to the lack of a live video stream. But like all Apple media events, some parties walked away strengthened—and others were left looking sad by the side of the road. Here’s a look at the winners and losers from the company’s special event.

THE WINNERS

The iPad

Apple hasn’t always shown the kind of love for the iPad that it has for its much more successful cousin the iPhone, but this day was the iPad’s day to shine, and that’s an important day in any product’s life. The iPad has gained momentum

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EDITORIAL DIRECTOR Matt Egan EDITOR IN CHIEF, CONSUMER BRANDS Jon Phillips DESIGN DIRECTOR Robert Schultz EXECUTIVE EDITOR Michael Simon SENIOR EDITOR Roman Loyola STAFF WRITER Jason Cross SENIOR CONTRIBUTORS Glenn Fleishman, Rob Griffiths, Joe Kisse

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