The iPhone XS: An innovation dilemma
Oct 16, 2018
3 minutes
BY DAN MOREN
In a financial conference call during the last year, Apple CEO Tim Cook described the iPhone X as setting up the next ten years of smartphones. It’s easy to see now what Cook meant by that: recently, the company updated all of its iPhones to follow the design example set by the iPhone X.
But even as it unveiled the iPhone XS Max and the iPhone XR, the company ran into a struggle when it came to the iPhone
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