THE STANDARD-BEARER

Thumb the remote start button on your car’s key and you’ve roused the Cadillac ghost in the machine. The electric starter that makes remote start possible is a Cadillac innovation dating from 1912. Before that (and for other brands, for many years afterward), drivers had to hand-crank their car’s engine to life.

Since its founding in 1902, Cadillac has continuously pioneered design and engineering, introducing countless new technologies and trends. “Cadillac’s history has been marked by technical innovations and the development of groundbreaking technology,” says Uwe Ellinghaus, the company’s chief marketing officer.

To avoid being trapped by that history, relegated to rehashing