Maxim

THE STANDARD-BEARER

Source: The Cadillac DPi-V.R is powered by a six-liter V-8 pumping out around 600 hp.

Despite a modern, refined exterior, the Escala concept was given some 500 hp courtesy of a savage 4.2-liter twinturbocharged V-8. Uwe Ellinghaus, Cadillac’s chief marketing officer, oversees the brand’s push to reinvent itself and appeal to younger drivers. The Ciel concept, featured in the Entourage movie, is a throwback to vintage cruisers with its immense length and eye-popping suicide doors.

Thumb the remote start button on your car’s key and you’ve roused the Cadillac ghost in the machine. The electric starter that makes remote start possible is a Cadillac innovation dating from 1912. Before that (and for other brands, for many years afterward), drivers had to hand-crank their car’s engine to life.

Since its founding in 1902, Cadillac

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