Maxim

ZAGATO’S Second Century

In the early days of the automobile, customers didn’t buy a vehicle like they do today, as a single finished product. Instead, one would purchase a chassis and powertrain from the likes of Rolls-Royce, Duesenberg, or Mercedes-Benz, and then hire a coachbuilder to tailor the body and bespoke interior to exacting needs. For grease-mottled aficionados and historians, the names of these artisans are as famous as the automakers themselves. And although Brits, Swiss, French, and even Americans take pride in their own design, it is the Italian carrozzeria who led the way: Pininfarina. Ghia. Scaglietti. Touring. Bertone. Vignale.

And of course, Zagato.

The brand—formed in 1919 by plane and car laborer Ugo Zagato—is the only surviving Italian coachbuilder from that

You’re reading a preview, subscribe to read more.

More from Maxim

Maxim3 min read
LUST for LIFE
French photographer Philippe Shangti was born in Toulouse in 1983 but moved to St-Tropez in the early 2000s, and the seaside resort’s legendary, stylish excess had a profound influence on the future art world star. He has even referred to St-Tropez a
Maxim3 min read
Lights, Camera, Action!
Keyan Safyari is an enlightening example of how far a dogged work ethic can take a talented individual, even in a ruthlessly competitive environment like Hollywood. As a seasoned director of photography and founder of elite production-services compan
Maxim3 min read
The Razor’s Edge
The best ideas are sometimes born out of an unexpected crossover in a Venn diagram, so to speak. Take the pocket knife, a humble and downright useful piece with real-world origins in the field. Trusty versions packed with multi-tools crowd the market

Related Books & Audiobooks