Maxim

SUITS ME

In July of 2017, when Conor McGregor showed up to promote his fight with Floyd Mayweather wearing a suit whose pinstripes were in actuality repetitions of the phrase FUCK YOU in white letters, the world hailed it as the sartorial equivalent of mixed martial arts. In fact, McGregor’s move was nothing new; he was, as usual, just doing it more violently than anyone else. But such forays into “extreme bespoke,” where custom

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